Children's Magazines

Although the weather has been lousy for most of the week I do get out rather than living life behind a screen, interacting with people and that means at the very least I get to go to the general store and newsagent quite a bit.
I had been looking for a while at comics and magazines aimed for children are both displayed and also the kinds of content because in the time I've been on this planet things have changed, something prompted a little by last weeks post.

 This kind of display should be familiar to most Britishers, usually a few levels high with the children's magazines toward the bottom in a dedicated sub section, titles battle it out for supremacy especially as when here one or more is stack just above the other, limiting exposure of the cover.
One of the first things you'll notice is the cover mounted usually plastic gifts and because of the whole comic or magazine is then covered in plastic.
The first thing to say is those mounts make the display harder fit in the racks and this makes it harder to be seen by children who contrary to popular opinion aren't super tall.
The other is the return rates for most as they're sold on "sale or return" is quite high no less than 35% and often higher then them means the plastic gifts need to be recycled or otherwise disposed of as ultimately at children's homes they also do so it isn't really helping the environment.

 Often publishers have a different idea of the age range they are catering for and for example when I scanned through Nat Geographic Kids this Saturday, there wasn't anything that would really appeal to a child of nine or older - the last years of Junior School to thirteen plus as while animals featured it was more quiz and simple fact centred as if they expected that age group to pay for and read the 'adult' National Geographic magazine.
As with some other magazines around say Soccer there wasn't a lot that might stretch a child's reading ability and vocabulary in the that in the past adventure comics would promoting understanding of ideas and rules.
It just seems to me there doesn't appear to anything that filled the void left by the celebratory and Tv centred Look In of the nineteen-seventies and eighties where intelligent well written pieces around topics can be found mixed in with fun for those over eight but not wanting an adult publication.